Copy

 

Have you checked all the spelling, grammar and punctuation in your copy? Are you sure your prices and contact details are correct? Check again 🙂

 

Colour 

 

Any artwork received using Pantone, Spot or RGB will be converted into CMYK format. 
Please note that when converting RGB to CMYK some of the colours will change and become much duller. CMYK has a smaller gamut than RGB, which means you can not reproduce with inks all the colours you can create with RGB on your computer screen. Not all RGB colours can be reproduced exactly in CMYK, bright vivid reds, greens and blues will translate into duller CMYK colours. Likewise, the strongest cyans, magentas and yellows from the CMYK gamut will not be accurately reproducible in RGB.

 

Resolution

 

Resolution refers to the sharpness and quality of images in your artwork. The standard resolution for print is 300dpi (dots per inch); lower resolution could look pixelated when printed and anything higher will not improve the image print quality. 


 

Fonts 

 

All the fonts used in your artwork need to be embedded or saved as outlines to avoid the risk of your final print showing an alternative typeface.


 

Bleed 

 

If your design includes colour or images which are printed up to the edge of the page, you will need to add bleed to avoid the risk of white edges showing on the final print due to inaccuracies in the guillotining process. To add the bleed, extend your background and images 3mm on each side of your artwork.


 

Crop Marks

 

We advise to offset the crop marks by 3mm so they are not visible on the final print.


 

Safe Area

 

Keep all text, along with vital images, at least 5mm from the edge of the document. 


 

Margins

 

Your margins can be the same as the safe area for most products including staple-bound booklets, but for perfect bound books a minimum of 12mm is required.


 

Black

 

Rich Black: If you are using big areas of black in your artwork we recommend setting your black as rich black C 60%, Y 0%, M 0%, K 100%, on screen this colour will look slightly blue but in print will appear black. Use rich black for objects that are at least 5mm thick.

Single Colour Black: Single colour black C 0%, M 0%, Y 0%, K 100% is used for text and barcodes. Try to use single colour black whenever possible to avoid difficult registration issues when printing. 


 

Ink coverage

 

Print with high ink coverage takes longer to dry and may result in set-off (the ink of a still wet sheet rubs off on whatever is stacked on top of it). We recommend an ink coverage limit of 225%. Work out the total percentage by adding the CMYK values together and try not to exceed 300% ink coverage in any of your chosen colours in your design file.


 

Transparencies

 

If you use transparencies in your design bear in mind that to print correctly, all transparent objects will need to be flattened. The flattening process will convert all the overlapping elements into a format that captures the look of the original transparency.


 

Tints

 

Lighter shades that contain less than 5% colour will print much lighter than they appear on screen, for best results use tints containing between 5% and 30%. .


 

Photographs

 

Save your photographs as .EPS or .TIF files to preserve the colour and clarity. They should be 300dpi at the size intended to be printed.


 

PDF

 

PDF (Portable Document Format) is the industry standard for saving files in an acceptable and stable format with all the specifications necessary to produce high-resolution printed output. Please save your artwork as a press ready CMYK PDF/X1a:2001, with all fonts embedded, crop marks and 3mm bleed.


 

Confused?

 

No problem! Email us your artwork and we will check if it meets the Print Ready requirements.